Liquid Theory is a production and creative design house known for it's unique visual style and approach to creating scripted, reality and event programming.
Email Liquid Theory
o: 323.460.5658
Bio
Julie and Austin Reading are the founders
of the production and creative design house Liquid Theory Inc, which is known for it's unique visual style and approach to creating scripted, reality, and event programming.
They have produced and directed thousands of network promos, created and directed many television pilots and series, produced and packaged an array of event awards shows for a variety of networks.
Julie recently delivered a one-hour docu pilot for Lifetime functioning as the showrunner and director, and is currently working on 2 specials for MTV - both of which will air this Spring.
Austin is wrapping up the Kids Choice Awards on Nickelodeon and is the showrunner and director for a new History Channel series premiering in early Summer 2013.
2013 is looking big for Liquid Theory, as they have new series in development at MTV, Spike, TV, and multiple features on the slate for early in the year.
News
Liquid Theory moved! Our new offices:
4425 W. Riverside Drive
Suite 202
Burbank, CA 91505
o: 323.460.5658
Buckwild: WV to the NYC Airs April 14th @ 8pm on MTV
Julie directed this 1/2 hour fish out of water tale following Lil Duval and Charlamagne (MTV's Guy Code) as they spend a few days in W. VA, before bringing the cast of Buckwild to Manhattan for an experience they will never forget.
Austin just got his HISTORY CHANNEL pilot picked up for series! The network ordered 14 episodes of this yet-to-be-titled series to premiere on Memorial Day. Austin is the showrunner, director, and we're posting the series at LT.
Liquid Theory is also in production on a one-hour special for Teen Wolf, airing in May on MTV. Liquid Theory also recently closed their deal for a new scripted series which is currently in development at MTV as well.
Credits
BUCKWILD: WV to the NYC - (2013)
Liquid Theory, Inc • MTV
Executive Producer, Director, Production Company
A half-hour fish out of water tale following Lil Duval and Charlamagne (MTV2's Guy Code) as they spend a few days in W. VA, before bringing the cast of Buckwild to Manhattan for an experience they will never forget. The special is the lead in to the 2013 MTV Movie Awards on April 14th.
Untitled History Series - (2013)
Zone3/ History Channel
Executive Producer, Showrunner, Director
Austin is in production on the new untitled series which was picked up for 14 episodes.
↓
Untitled Teen Wolf Special - (2013)
Liquid Theory, Inc • MTV
Executive Producer, Director, Production Company
Julie will head up this one-hour catch up special featuring interviews with the cast to launch the third season of Teen Wolf.
↓
Nickelodeon's Kids Choice Awards - (2013)
Chloe Productions • Nickelodeon
Executive Producer
Austin will also be the joining the executive team for Nickelodeon's Kids Choice Awards.
Untitled History Pilot - (2012/13)
Zone 3 • History Channel
EP, Showrunner, Co-Production Company
Austin will be showrunning a pilot for History which will be co-produced by LT.
Video Game Awards - (2012)
Mark Burnett Productions • Spike TV
Co-EP, Director of Short Films
Austin served as the co-Executive Producer for the 2012 award show hosted by Sam Jackson, as well as directed the short films.
↓
New Years Rockin' Eve Promo (2012)
Ignition Films • ABC
Director
Austin directed the promos for the Ryan Seacrest New Years celebration, featuring Ryan, Fergie and Jenny McCarthy.
Video Game Awards - PROMO CAMPAIGN (2012)
Liquid Theory • Spike TV
Director, Production Company
Austin directed a campaign promoting the Video Game Awards, featuring Sam Jackson.
Untitled One-Hour Docu Pilot - (2012/13)
Bischoff Hervey • Lifetime
Co-EP, Showrunner, Director
Julie served as the showrunner, director and co-EP of this one-hour docu pilot.
↓
Untitled Scripted Series - Series (2011)
Liquid Theory, Inc • MTV
Executive Producers, Director, Production Company
Liquid Theory recently sold a second scripted series to MTV, Julie and Austin will serve as Executive Producers, and Austin as Director.
Death Valley - Series (2011)
Liquid Theory, Inc • MTV
Executive Producers, Director, Production Company
Liquid Theory produced the 12-episode scripted series that premiered Aug 29, 2011. Julie and Austin both serve as Executive Producers, and Austin directed 3 episodes.
Scream Awards (2005-2011)
Michael Levitt Productions • Spike TV
Show Producer/ Packaging Producers
For the sixth year in a row, Austin is serving as show producer and creative director overseeing all creative content.
↓
Guys Choice Awards (2010-2011)
Chloe Productions • Spike TV
Show Producer
Austin served as the producer and creative director for the 2010 and 2011 Guys Choice Awards.
MTVN Comedy Awards (2011)
MTV Networks
Packaging Producers
Liquid Theory produced show packaging for the brand new award show franchise that will be aired on all of the MTV Networks.
Hard Times Of RJ Berger - Launch Special(2011)
Liquid Theory Inc • MTV
Director, Executive Producers
Produced a 30-minute launch special for the new season of The Hard Times of RJ Berger, which will include a series recap as well as interviews with the cast and creators.
↓
Norm Macdonald: Me Doing Stand Up (2011)
Liquid Theory Inc • Comedy Central
Opening titles - Director and producers
Austin directed the performance opening title sequence with Norm for his breakout Comedy Central special.
Eat Well, Live Well (2009-10)
Liquid Theory Inc • OWN Network
Executive Producers/ Production Company
Liquid Theory produced a presentation for OWN based on eating a plant-based diet featuring Portia de Rossi.
Mari/Kari (2010)
Liquid Theory • FEARnet
Executive Producers/ Production Company
Liquid Theory produced an animated series for FEARnet starring Shannen Doherty, MTV is now testing the shorts for potential development.
↓
Glory Hounds (2009-2010)
Liquid Theory, Inc • Cartoon Network
Director, Executive Producers, Co-Creators
LT sold an original series concept to Cartoon Network, Julie and Austin EPed the pilot which Austin also directed.
Witches Of Hollywood (2009)
Liquid Theory Inc • E! Network
Director, Executive Producers/Creators
Liquid Theory sold an original series concept to E!, produced a pilot which Austin directed.
America's Best Dance Crew - Top 10 Performances (2009)
Liquid Theory Inc • MTV
Director, Executive Producers
Executive produced the ABDC new season launch special that highlighted the best performances from the first 3 seasons with original commentary from Mario Lopez, JC Chavez and Lil Kim. Hosted by Randy Jackson.
↓
A-List Awards (2009)
Michael Levitt Productions/ Liquid Theory Inc • Bravo TV
Co-Executive Producer
Co-EP'ed Bravo's annual award show that celebrates all things pop culture in conjunction with Michael Levitt Productions and hosted by Kathy Griffin.
People's Choice Awards (2005-2009)
Sycamore Productions • CBS
Packaging Producers
Conceptualized the creative look for the show and produced all of the nomination packages as well as the show open.
Making The Band Launch Specials (2007- 2009)
Liquid Theory, Inc. • MTV
Directors, Executive Producers
Executive produced 3 retrospective season launch specials in 2007-2009. The specials have ranged from sit-down green screen interviews with the entire cast to host wrapped segments:
2007-8: "Battle of the Sexes: Making the Band First Look"
2008: "Making the Bands Greatest Hits"
2009: "MTV Damaged: a Making The Band Special"
↓
Video Game Awards (2004-2009)
Chloe Productions • Spike TV
Packaging Producers
Liquid Theory produced all of the nomination packages as well as the show open for five consecutive years.
Q- Livin' The Dream Special (2008)
Liquid Theory, Inc • MTV
Director, Executive Producers
"VMAs - Living The Dream" follows up-and-coming Tag Records artist and Jermaine Dupri's protege Q da Kid, as he makes his journey from the streets of Brooklyn to performing at the VMA kick-off party in Hollywood. This was a special produced in conjunction with Tag Records.
Drama In The Hills: Us Weekly Presents The Top 10 Moments Ever (2008)
Liquid Theory, Inc • MTV
Director, Executive Producers
Produced a 90-minute launch special for the current season of the Hills. The show included interviews from the entire cast, celebrities and media experts.
↓
Syfy Pilot (2008)
Liquid Theory, Inc • Sci-Fi Network
Co- Creators, Executive Producers
Sold Sy-Fy a competition reality series.
Hellbent (2008)
Liquid Theory, Inc • FUSE TV
Creators, Executive Producers
Sold Fuse their first scripted project.
Alannas Guide To A Greek Life (2008)
Liquid Theory, Inc • ABC Family
Director, Executive Producers
Produced and directed a 5-episode mini-sode series featuring Alanna Masterson as she toured the set of ABC Family's hit show Greek.
↓
Hollarado (2007)
Liquid Theory, Inc. • MTV
Director, Executive Producer
Produced a pilot for a skateboarding docu-series featuring YouTube sensation William Spencer.
My Fantasy VMA Weekend (2007)
Liquid Theory, Inc. • MTV
Director, Executive Producers
Produced 30 minute special experiencing the weekend of the 2007 VMAs through the eyes of one lucky fan.
The Choreographer Pilot (2007)
Liquid Theory, Inc.• VH1
Director, Executive Producers
Executive produced a one-hour competition pilot for the VH1 Music Development team.
↓
Roomate Wanted (2007)
Liquid Theory, Inc. • MTV
Executive Producers
One-off driving the audience to the Realworldcasting.com vertical voting website.
Cram Session Series (2007-2009)
Liquid Theory, Inc. • MTV
Executive Producers
Liquid Theory produced a series of specials called "Cram Sessions", each one focused on a current series in order to catch people up on the storyline. Episodes included:, The Hills (3 eps), The City, The Real World (2 eps), Making the Band (2 eps), and Maui Fever.
"All That Rocks" Event Show (2006)
Liquid Theory, Inc. • MTV2
Director, Executive Producers
A user-generated celebration dictated by the tastes of MTV2's viewers. "All That Rocks" recognizes the "Do It Yourself" generation obsessed with technology and pop culture with an attitude influenced only by what rocks their world. Hosted by Bam Margera and Ryan Dunn, the show was centered at legendary CBGBs in NYC and includes musical performances by 30 Seconds to Mars, Lil Wayne and Flyleaf. Other appearances include Gerard Way, Perry Farrell, Tony Hawk, Kelly Slater, Angels and Airwaves, Three 6 Mafia, and more.
↓
"Call To Greatness" - Reality Series (2005)
Liquid Theory, Inc. • MTV/ MTV2
Co-Creator, Director, Co-Executive Producer, Series Producer
Call to Greatness was an 8-episode series that premiered in April 2006. The project has just been re-sold to Cartoon Network which we are developing now.
Xbox: The Next Generation Revealed (2005)
Liquid Theory, Inc. • MTV
Director, Producers
Liquid Theory produced this 30 minute special which aired on MTV last May. The show was hosted by Elijah Wood with a performance by The Killers celebrating the launch of the new XBOX. The show was aired in every territory globally.
52 Most Irresistable Women (2005)
Liquid Theory, Inc. • SPIKE TV
Director, Executive Producer, Supervising Producer
Supervised the production of this 2 hour special celebrating 52 noteworthy women as determined by Spike TV.
↓
Video Music Awards (2004)
MTV: Music Television
Packaging Producers
Liquid Theory conceptualized the creative look for the show, produced and directed all of the nomination packages as well as the show open.
↓
COMMERCIAL SPOTS
"Girl Fight" Scream Commercial
Liquid Theory Inc • Spike TV
Director/ Production Company
Two women fight it out through the four genres celebrated at the Scream Awards. Currently appearing in movie theaters, directed by Austin.
Q- Livin' The Dream Promo
Liquid Theory, Inc • MTV
Director/ Production Company
Produced a high-concept commercial spot promoting the "VMAs - Lliving The Dream" project. Directed by Austin.
"Avatar" Campaign - Video Game Awards
Liquid Theory, Inc • Spike TV
Director/ Production Company
Directed and produced a cross-channel promotional campaign based on the world of futuristic gaming.
↓
"We Understand" Campaign
Liquid Theory, Inc • FEARnet
Director/ Production Company
Commercial campaign nodding to 80s horror films for FEARnet. It also served as a promotional trailer on Sony and Lionsgate DVDs.
"Fear The Day"
Liquid Theory, Inc • FEARnet
Director/ Production Company
Image campaign for Feartnet that is being featured as a trailer for the network running on Lionsgate DVDs.
"The Room"
Liquid Theory, Inc • FEARnet
Director/ Production Company
American take on a Japanese horror icon, featuring all virtual sets and distinctively disturbing imagery reinforcing the FEARnet brand. This is being featured as a trailer for the network running on Lionsgate DVDs.
↓
Scream Awards Campaign
Liquid Theory, Inc • Spike TV
Director/ Production Company
Cross-channel campaign to promote the tent-pole event.
Bon Jovi Album And Tour Spot
Liquid Theory, Inc • MTV
Director/ Production Company
Spot featuring Jon Bon Jovi and Richie Sambora to promote new album.
Coke & MTV Commercial
Liquid Theory, Inc • MTV
Director/ Production Company
Spot featured partnership between MTV and Coke, featuring Common.
Xm Radio Spot
Liquid Theory, Inc • MTV
Director/ Production Company
Directed and produced the spot cross promoting MTV and XM Radio.
↓
AUSTIN DIRECTING CREDITS
Director: DEATH VALLEY - 3 episodes, 10 episodes second unit (MTV)
Director: DEVIL DRIVER Music Video (Roadrunner Records)
Director: Francis the Mutant Digital Campaign (Spike TV)
Director: Opening Sequence Scream Awards (Spike TV)
Director: "America's Best Dance Crew" (MTV Special)
Director: "Girlfight' Promotional Campaign (Spike TV)
Director: "Witches of Hollywood" Pilot (E!)
Director: "Glory Hounds" Pilot (Cartoon Network)
Director: "A-List Awards" Opening film (Bravo)
Director: Video Game Awards Promotional Campaign (Spike TV)
Director: "We Understand" campaign (FEARnet)
Director: Spike TV Scream Awards Opening Short Films
Director: "The Choreographer" Pilot (Vh1)
Director: "Fear The Day" and "The Room" commercials (FEARnet)
Director: The Killers "Mr. Brightside" XBOX 360 video (MTV)
Director: "Bam's Unholy Union" Opening sequence (MTV)
Director: Short film for 'Scream Awards' f/ Hellraiser's Pinhead (Spike TV)
Director: Scream Awards Promotional Campaign (Spike TV)
Director: 30 Seconds To Mars Live Performance (MTV2)
Director: "Call To Greatness" Series (MTV/ MTV2)
Director: Bon Jovi Album & Tour Commercial (MTV/ MTV2)
Director: Coke & MTV commercial (MTV/ MTV2)
Director: XM Radio Commercial (MTV/MTV2)
↓